//SWFに値を渡す場合の変数の指定
var flashvars = {};
//パラメータ
var params = { bgcolor: '#ffffff' };
//id、name属性
var attributes = { id: 'topflash', name:'topflash' };
swfobject.embedSWF("/flash/mado_main/top.swf", "FlashContentId", "572", "191", 
"9.0.0", "expressInstall.swf",
flashvars, params, attributes );